Do Promotional Products Work? – Top 5 Reasons Why They Do!
If you’ve attended a trade show recently, you’ve probably noticed that the promotional products industry is still very much alive and well—C’mon, don’t be shy, how many promotional pens did you return home with at the last show you attended?
The fact is, promotional products are a great way to grab peoples attention and are still an extremely cost-effective way to promote your business, big or small.
Here are five reasons why you should incorporate promotional product marketing into your businesses marketing strategy…
1. Effective and Inexpensive Way of Marketing
With so many options available to suit practically any budget, promotional products are a great solution to help you spread your message to the masses in a cost-effective way.
Sure, you might not have the budget for 10,000 custom printed umbrellas like some of the larger players in your industry, but even something simple and more budget-friendly like a custom logo pen can be as equally effective, and offer a cost-effective way to break the ice and help make that first contact with potential customers at trade show and events.
2. Increased Brand Recognition of Your Business
The goal of any business is to build a loyal customer base that comes back and use your products and services time and time again. With consumers keeping promotional products for an average of nine months, they are a great solution to help increase brand recognition and perception of your business and help make your business more memorable.
3. People Love Them
Seriously, who doesn’t love a free gift? Giving away a useful or fun promotional item at your next industry trade show or event can help create a positive and lasting impression of your business.
4. Increased Customer Loyalty
It costs five times as much to attract a new customer than to retain an existing one. If you sent your clients and customers a unique, personalized gift, what impact do you think that could have on the loyalty of that customer?
Providing existing customers with unique personalized products is an extremely effective way to keep them interested in and engaged with your brand.
5. Access Valuable Advertising Space
Just imagine if you could get your brand message on to the desks of your ideal customer. Well, with promotional products, you can do just that!
With the majority of people sitting at their desks for 8+ hours a day, if your prospective client is using your promotional product or branded gift at the office, you have just secured the most valuable advertising space in the world!
