Getting customers through the door of your business is the first step for any retailer, and attractive storefront signage is key to grab the attention of passers-by. Storefront signs help communicate information about your business and can also be used to promote incentives to help give your business the edge.
Branding is important for any business and here at Signarama Piscataway we can help bring cohesiveness to your branding by carrying over the same look and feel from your storefront signage to all your other signage and even your online presence.
Effective signage allows you to highlight the visual association with your business. Even if you are a new business, your storefront signs make a major impact on familiarity. And don’t forget that your business’s logo should be considered an essential part of your signage to help establish that familiarity with your brand.
Unfortunately, marketing strategy is often overlooked when businesses are creating budgets because money is one of those things that is hard to play around with – you can only stretch a dollar so much. Especially if you are a new business with limited working capital.
However, it’s worth budgeting a specific amount each year for business signage so that you can see the return on your investment in a concrete and quantifiable way – storefront signage is a great investment.
Here are our top 5 tips for designing effective storefront signage that captures the attention of passers-by, helps communicate information about your brand, and drives more sales for your retail store.
1. Location and size make a huge difference.
Visibility is critical, and where you place your sign and how small or large it is will affect the draw. Top Tip: drive past the intended location of your sign and try to look at it from a customer’s perspective. Are there any obstructions? Are you drawn to the location? Is the sign too big (or too small) for the location? If your sign cannot be easily seen it’s not going to bring customers into your business.
2. Stick to your branding.
Your logo is typically the most prominent part of your brand, therefore your logo should always part of your sign. The colors and the fonts should align with branding all along the way. This is the best way to build customer loyalty – you do want them to keep coming back after all. Don’t forget, you are likely competing with many other businesses in the same industry, so it’s important that your business stands out and is remembered when a customer has a need or a challenge.
3. Font/typography matters.
The most effective fonts for signs are pleasant to the eye and should be legible from a variety of distances, otherwise the viewer is going to struggle to read the sign. You want to be direct and bold, but not aggressive. Unique, but not too unattainable. Fonts matter and set the stage for your sign.
4. Check out the color wheel
For a greater understanding of how colors can complement each other . . . or work against each another, be sure to check out a color wheel. Logos don’t always transfer well to signs, so keep this in mind when designing your logo and branding. Customers gravitate to signage that’s easy to process. Consider all of the visual competition that your brand is competing with in our modern, highly visual world.
5. Promote, promote, promote.
Be honest, but also create a little wonder about your brand, sales, etc. by thinking outside the box. Make sure any promotions you are advertising in your storefront signage are clear and don’t cause confusion.
Need help creating effective signage for your business? We’re here to help!
The team at Signarama Piscataway take tremendous pride in working with businesses both large and small to create impactful storefront signage that works for the business. Our team of expert designers will help you be creative with your signage, and highlight the story behind your brand within a budget you feel comfortable with.
Contact us today to get the sign creation process moving for your business’s next major promotion – we’re here to help from concept to installation.