With the recent pandemic, consumers have shifted their purchasing behaviour and many businesses have had to adapt to the “new normal” and adjust their processes and the way they conduct business to suit.
The signage industry is no exception. As we move into 2022, it is more important than ever for businseses to find new ways to catch attention and draw customers to their products and services
Adapting to change is a critical factor in retaining customers and generating business growth.
If you’re looking for a fresh and innovative approach to reaching your audience, consider implementing these design elements into your signage.
And without further ado, here are some of the signage trends we’re looking forward to in 2022…
AI (Artificial Intelligence) and Digital Signage
In an ever-evolving world, we are beginning to see AI emerge mre into the public sector. Whether its voice-activated digital displays, and signage embedded with sensors to initiate communication between the viewer and the brand, smart digital signage is just the beginning of a trend that is likely to grow and evolve beyond our present imagination.
Although the term “the cloud” has been around for a while, now that more and more companies are adopting a remote way of working, clouds are helping businesses stay organized and cohesive.
Cloud-based digital signage allows companies to design and manage their signage messaging within the software. The benefits of this is that it allows companies to schedule signage changes and updates at their convenience, from anywhere in the world. Pretty nifty!
We all reminisce about the “good ‘ol days” at one point or another, and retro fonts, designs, color schemes, and messaging can help play into that nostalgia – something most humans gravitate towards. Incorporating this into your signage design can help brands create their niche.
LED neon signs for example have now made it possible to get that retro look and feel of a neon sign but in a much more energy-efficient manner. In fact, modern LED neon signs are just as visible as the retro neon signs of yesteryear, but they last longer, have a more uniform appearance and brightness, have no dark spots, and are safe to use indoors and outdoors.
Many businesses understand that their signage, website, vehicles, and business stationery should feature their logo and reflect their brand identity, but many businesses have missed the mark with the branding of their interior spaces – otherwise known as environmental branding.
We expect to see more and more businesses focusing on this in 2022. Whether you operate in a high-rise corporate office, chain restaurant, warehouse, or retail store, anyone that enters your space should experience your brand throughout your space.
This allows you to connect with customers on a more meaningful level. Every direct and indirect touchpoint should be branded to create a seamless and memorable experience, which in turn helps reinforce your brand.
Minimalism is nothing new, but as we all continue to deal with the “crazy” in the world, consumers seek a simpler approach to branding amongst all the “visual clutter” they are exposed to daily, so this is a theme that will carry over into 2022.
As we navigate our way through another year of the “new normal”, businesses are eager to make deeper and more meaningful connections with their audiences.
This is appropriate for signage, too. The simpler the design, the better for getting your message across. Creating memorable and effective signage doesn’t have to be complicated.
Social & Eco Consciousness
Profits are no longer the only means to calculate success of a business. Brands are expected, more than ever, to honor an awareness of social justice and environmental impacts.
Many brands have taken it upon themselves to initiate incentives for consumers to shop their products and services. Some companies have offered discounts or have pledged a certain percentage of their profits for greater causes.
Sign companies are encouraging businesses to update their outdated illuminated signs to the eco-friendlier LED sign options that will also save them money in the long run.
Ready to refresh your signage in 2022?
If your business is looking for ways to grow your reach and form deeper connections with your audience in 2022, contact your local sign experts at Signarama Piscataway to today to discuss these and other signage trends.