Professionally designed signage can aid your business growth in multiple ways. Today’s customer relies on visual stimulation and interaction more than ever before. In fact, according to a study by Microsoft Corporation, the human attention span has dropped from 12 seconds in 2002, to only eight seconds in 2013. That’s a shorter attention span than a goldfish!
If you’re wanting to effectively promote your business and services, it is imperative that your business marketing plan includes accommodations for new or updated business signage. If your business goals are to increase sales, raise brand awareness, or increase footfall to your restaurant or retail space, signage, used in conjunction with other marketing channels, can help you achieve it.
Remember, first impressions count. And even before a customer sets foot in your establishment, they will have no doubt noticed your branding and signage. So, if your current signage is looking shabby or out-dated, what impact do you think that could have on potential customers?
Shoppers these days associate sign quality with the store and product quality and before potential customers have even stepped foot in your store, they’ve already made up their mind as to the experience they are about to receive.
In fact, according to the University of Cincinnati’s Economic Value of On-Premise Signage report prepared by the Signage Foundation, Inc., states, “on-premise signage is identified as a critical element for retail business and service industry providers for success, and it is also seen as indirectly influencing the vitality of the community.”
No matter your business, we have an assortment of signage available that will work for your business goals. And don’t be put off by thinking the sign buying process is too complicated, or perhaps you just don’t think it’s affordable for your business, our signage experts have decades of experience and will help you choose the best signage to help you achieve a positive return on your investment.
From permanent and temporary outdoor and indoor building signs, banners, wall graphics, car wraps and more, we can do it all. Perhaps your business would benefit from portable signage for events, or sidewalk signs to encourage passers-by to pop in. The physical space that your business utilizes has the potential to promote your business with a variety of strategically placed brand-enhanced signage.
While it may initially seem that the investment is large, most signage serves as a method for promoting your business 24-hours a day. Consider that each person that drives past your sign is a potential customer. With proper maintenance, your sign can last for years and when you consider that passers-by will assume certain things about a business just based on the signage, the investment in signage is a no brainer. The reward of the initial investment will pay off quickly and repeatedly.
And not only that, but we also offer sign financing solutions that can help you get the signage your business deserves with an affordable monthly payment!
Want to learn more? Contact our resident sign experts today and schedule a complimentary signage consultation. We will happily visit you at your location, evaluate your current signage, and present your with ideas for signage solutions that can help you grow your business by communicating a clear, branded message. The possibilities are endless!