When it comes to business, the old saying “you never get a second chance to make a first impression” rings true.
First impressions matter, and there’s no better way to make a lasting first impression than with a custom monument sign. If your business is hidden from view or hard to find, a custom designed monument sign could be exactly what you need to help increase your business traffic.
Remember, you only get one chance at a first impressions, so why not make it memorable and monumental!
What are the Benefits of Monuments Signs?
Recent studies have shown that 54% of potential customers have failed to locate a business due to either no signage or poorly designed and places signage. If you’re in a competitive market such as retail for example, this has the potential to make or break your business. Especially considering that potential customers likely pass by or near your location at all hours of the day.
One big benefit of a monument sign that’s pretty hard to miss is their size. These are large scale signs that really stand out and do a great job of letting your customers know that they are in the right location.
Another benefit is the potential sales uplift. In fact the Sign Research Foundation reports that businesses that have a monument sign installed see an average sales increase of 10%.
There’s no getting around the fact that a monument sign is typically on the more expensive side of all the signage options that are available, but if they could potentially increase your sales by 10%, this makes the investment in such signage a little easier to swallow.
Coupled with the fact that a monument sign should give you years and years of use with minimal maintenance required.
What are the Disadvantages of Monument Signs?
Although we covered this above. A monument sign is typically a big investment for many businesses. While there are lots of factors that effect the overall cost of a sign, the initial outlay can be on the high side. However, if you are a start up business, or need to hold on to working capital, we are able to offer sign financing services for all of our signage products.
Size. While a bigger sign is likely to grab more attention, the space required to install a monument sign may make them unsuitable for some locations. For more information, please contact our team to arrange a complimentary site visit to discuss the options available.
What Types of Businesses Can Benefit from a Monument Sign?
Although businesses of all types can benefit from a monument sign, we find that they are very commonly used by apartment complexes, development properties, business parks, schools and churches. Generally, they are positioned near the street or entrance for maximum visibility.
Because monument signs are bespoke and designed to suit your needs, they also have other applications making them suitable for many other types of business.
For example, a monument sign can be designed to function as a way finding sign, or can have an LED message board installed (a very common request for churches and schools).
If you’re interested to find out if a monument sign would benefit your business, our advice would be to arrange a one-on-one site visit to your location so we can evaluate your needs and present the best options.
Our goal when it comes to any monument sign we design and manufacture is to ensure your monument sign is attention grabbing and inviting – even from a distance and especially at night.
Once constructed, a monument sign is a 24/7 advertisement for your business. By increasing visibility, you are helping your business grow on autopilot!
What Monument Sign Design Options are Available?
The great thing about monument signs is that each one is unique, the only limit is your imagination!
We can design and manufacture a monument sign to match any design elements that your business already has, or design them to compliment the look of the building you are in.
Monument signs can be constructed from a wide variety of materials which makes them a great option for matching your branding guidelines or any restrictions that may be imposed by your landlord, as well as budget.
Here are some examples of materials we have used to construct monument signs for other customers:
- Brick or stone: monument signs made from stone can appear rustic and have an outdoorsy charm while being extremely stable and durable.
- Foamcore: can be used to create the look of stone or brick for a fraction of the cost. It is also lightweight compared to other materials. If you want to replace your monument sign in the future, foam monument signs are easy to move or remove.
- Wood: can be used for a more traditional look. Commercial properties such as cottage resorts and state parks often use wood monument signs to fit with their theme.
- Concrete: this is the most common material we see. Concrete monument signs last years and can withstand any weather. These signs are commonly found at the entrances of city and local parks.
- Aluminum/Metal: achieve an edgy, modern look with your sign. They provide a sleek and sharp appearance and can be formed into an assortment of shapes and styles.
With so many options to choose from, it can be overwhelming to know which is the best option for your business. The most important thing to remember is that a monument sign is the first identification that a supplier, future employee, or customer will see when they visit your business or location—and it works!
For more information, please contact our friendly team to discuss all the monument sign options we have available. We can also provide you with photos of previous jobs for inspiration.