If you’re looking for a cost-effective way to advertise your business and increase leads, a custom car and vehicle wrap is one of the most cost-effective forms of advertising for your business.
Sure, a custom car wrap is often quite a large investment for a business, but when you consider just how many people will see your wrap on a daily basis, and multiply that by the number of years it will last, the cost per impression your wrap received is negligible.
According to the Outdoor Advertising Association of America (OAAA), the cost per thousand impressions (CPM) of a vehicle wrap is $0.77. Making car wrap advertising more cost-effective than TV, magazine, newspaper, radio and outdoor billboard advertising!
In fact, a study conducted by 3M compared the average CPM (cost per 1,000 impressions) across multiple advertising channel, and fleet graphics and vehicle wraps were the lowest cost by a long way.
- Television Ads – $23.70 per 1,000 impressions
- Magazine Ads – $21.46 per 1,000 impressions
- Newspaper Ads – $19.70 per 1,000 impressions
- Radio Ads – $7.75 per 1,000 impressions
- Billboards – $3.56 per 1,000 impressions
- Fleet Graphics – $0.48 per 1,000 impressions
As you can see, the money you spend on your car wrap extends your budget much further than other traditional advertising channels. And not only that, by increasing your brand awareness, a car wrap can help boost the ROI of your other marketing efforts such as online ads and print advertising.
Get in Front of Your Perfect Customer
Imagine you own an HVAC or lawn care business. Your truck is sitting outside your customer’s property while you conduct your work. Their neighbors and passers-by will notice your truck and the work you’ve done. This is a valuable audience to get your message in front of, and by effectively turning your business vehicle into a mobile billboard, a car wrap can help you do just that!
Or perhaps your own a craft brewery and you’re out delivering your product to local bars on a daily basis. You park up outside while you drop off your goods, a group of bar patrons notices your vehicle as they enter the bar. They’ve now seen your brand, so you now have that top-of-mind awareness and because of this, perhaps they order a few brews during their visit!
Car Wraps are Great Attention Grabbers
Did you notice that plain old white van when you were stopped at the traffic lights the other day? No, of course, you didn’t as white vans are a dime a dozen. If, however that van was wrapped with an attractively designed van wrap, that stood out from the crowd, your eyes would be more drawn to it.
What Information Should I Include on a Car Wrap?
To get the most out of your car wrap, you need to make sure you’re displaying the right information to your intended audience.
Here are some of the important information you should include on your custom vehicle wrap…
- Business name or logo
Perhaps the most important element to include on your car wrap is your business name or logo. You want to ensure your brand name or logo is displayed prominently on your wrap and contrasts from the background to ensure maximum visibility. - Phone Number, Website Address and/or Email Address
A car wrap wouldn’t be much use if potential customers were unable to find a way to contact you! Just like your logo or business name, you want to make sure your contact information is easily readable and can be seen against your wrap background. - Slogan
If your business has a strapline, slogan, or tagline that makes up part of your brand, providing it isn’t too long, you may want to consider including it in your car wrap for memorability. - Services & Accreditations
Providing you have enough space, you may also want to include the services that you offer or any industry accreditations that you feel are important to convey to potential customers.
Just remember to keep it simple. While it can be tempting to cram as much information onto your car wrap as possible due to the space you have available, we’d recommend not getting carried away and only display the most important information. You have to remember that not everyone will be viewing your vehicle while it’s stationary, and when your vehicle is in motion your message will be harder to read.
Frequently Asked Questions About Car Wraps
If you’re still on the fence as to whether a car wrap would be a good advertising option for your business, here are some popular frequently asked questions about them to help increase your knowledge and help you make a more informed decision. As always, if you need assistance, our team of signage experts are standing by to help!
Are car wraps effective for advertising my business?
YES! As we’ve hopefully highlighted above, car wraps are one of the most cost-effective forms of advertising for your business when compared to more traditional advertising mediums such as TV, radio and print media.
How much does a car wrap cost?
There are a number of factors that influence the cost of a car wrap, including the size and type of vehicle where the wrap will be applied, whether you want a full or partial wrap, how complex of a design you’re looking for, and the type of vinyl used. On average, a custom wrap will cost you between $1,500 and $4,000. Our sign experts will happily explain all options and provide you with an upfront cost before any work is undertaken.
How long does a car wrap last?
Depending on weather conditions and ensuring the wrap is properly cared for, a car wrap will typically last 2-3 years.
Will a car wrap damage my vehicle’s paint?
No. In fact a car wrap can help protect your cars finish by adding an extra layer of protection against scratches, sun damage, and minor abrasions!
How long does it take to install a car wrap?
Depending on the size, the type of vehicle and how complex the design is (larger vehicles, or vehicles with more contours usually take a little longer for example) Typically you’re looking at 1-4 business days. Our team will always keep you in the loop and will communicate any issues that may cause a delay to your car wrap installation.
What’s the difference between a full car wrap and partial car wrap?
We’re glad you asked, we have a blog post here which covers both options and discusses some of the pros and cons of each.
Choose a Professional New Jersey Car Wrap Company
We’re the New Jersey car wrap specialists and are here to help! At Signarama Piscataway we’ve designed and installed thousands of car wraps over the 30+ years we’ve been in business. From the initial consultation to design, fabrication, and installation, we’ll help walk you through every step of the process.
If you’re looking for an eye-catching car wrap, designed and installed by a professional and reputable company, give us a call, we’d love to help!